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Your AI gives you generic answers because you treat it like Google. Talk to it like a sharp colleague and it starts doing real work for you.
AI will hand you a wrong answer with total confidence. Learn the verification habits that catch the fabrications before they reach your work.
Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.
When buyers ask ChatGPT and Perplexity for a recommendation, learn how to be the brand the answer names, links, and cites.
Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.
